Part 1: Create Newsletter
Step 1: Add Newsletter
In the backend of the site, from the lefthand menu, hover over Newsletters, then click Add Newsletter.
Step 2: Add Title
Add a title for your newsletter. The title must be in the following format: September 21, 2025.
The title you enter here will automatically create the permalink. Make sure that the permalink is in the following format: https://sobewff.org/newsletter/september-21-2025
Step 3: Main Newsletter Information
Add the following information:
- Subject of Email
- Preview Text
- Send Date
- Send Time
You do NOT need to add / adjust the following:
-
- External URL
- Analytics Tracking
Step 4: Newsletter Setup
Header Image: Select one of the following header image options
- #1: Pink Image + Text
- #2: Blue Image + Text
- #3: Designed Image
Find Your Event: Select one of the following options
- Pink
- Blue
- Disabled
Show / Hide Talent: Select one of the following options
- Show
- Hide
25th Anniversary Image Set: Select one of the following options
- Option 1
- Option 2
- Option 3
- Option 4
- Option 5
- Disable
EDE Image Set: Select one of the following options
- Option 1
- Option 2
- Option 3
- Option 4
- Option 5
- Disable
Step 5: Featured Personalities (select up to 4)
If you opted to SHOW the talent, please select up to 4 personalities.
If you opted to HIDE the talent, leave this section blank,
Step 6: Trending Events
Option to edit the title or leave as is (Trending Events).
Select any number of events from the list.
Step 7: Publish Newsletter
Publish your newsletter, then continue on to Part 2 below for how to create stories.
Part 2: Create Stories for Newsletter
You can use the various story types in any order to create a newsletter.
Step 1: Add New Story
From the lefthand menu under Newsletters, click Add New Story.
Step 2: Story Title
The story title will be displayed on the front for all stories except the following 3. Even though these 3 won’t display titles on the frontend, it’s still important to give them a title for analytics and backend usability.
- Header Image #3 Designed
- Small Ad
- Large Ad
Step 3: Story Text
Add the story text (paragraph text).
This is required for all stories except for the following 3:
- Header Image #3 Designed
- Small Ad
- Large Ad
Step 4: Select Newsletter that this story should appear in
This associates the story you are creating to the newsletter you previously created in Part 1.
Step 5: Button & Story Information
- Text (e.g. View Events): This is required for all stories except Header Image #3 Designed, Small Ad & Large Ad.
- URL: Make sure to copy the full URL from the browser (e.g. https://www.google.com/)
- Story Order: This is the order that your stories will appear in the newsletter. Required for all stories, including ads.
Step 6: Newsletter Story Template
Select the story type (e.g. Header Image, Side by Side Left, Full Width Blue, etc)
Step 7: Featured Image
Upload the story image.
Make sure to use the psd template in order to have rounded corners. If you do not use the psd template, the corners will not be rounded in certain email clients, including Outlook.
Step 7: Publish Story
Once you are done adding all details, publish the story.
